Economics @ ITT

Beats by Dre: More Disproof of a Rational Actors

Posted in economics by ittecon on September 13, 2013

In 2008, Monster, a tech company known for overpriced cables and zealous litigation against Rhode Island mini-golf courses, teamed up with Dr. Dre, the legendary hip-hop artist and producer who helped bring Snoop, Eminem, 50 Cent, and Kendrick Lamar to the masses. Just five years later you can look around any playground, subway train, or suburban mall to see the result, and it starts with a lower-case b: Beats by Dre headphones have locked down the market.

via Beats by Dre market share: How the headphones company conquered the market. – Slate Magazine.

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